Privacy policy
Last updated: June 01, 2026
At Bask and Lather Co ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, make a purchase, create an account, or otherwise interact with our services.
By accessing or using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
Information You Provide Directly
When you interact with our website, we may collect personal information that you voluntarily provide, including:
- Full name
- Billing and shipping addresses
- Email address
- Phone number
- Account login credentials
- Payment confirmation details
- Customer support inquiries
- Product reviews, referrals, loyalty rewards, and gift card information
- Order and purchase history
Providing certain information may be necessary to access specific features or complete transactions on our website.
Information Collected Automatically
When you visit our website, we may automatically collect certain information about your device and usage, including:
- IP address
- Browser type and version
- Device information
- Operating system
- Pages viewed and browsing behavior
- Referral URLs
- Date and time of visits
- Interaction with advertisements and marketing campaigns
We collect this information through cookies, pixels, web beacons, and similar technologies.
Information Received from Third Parties
We may receive information from trusted third-party service providers, including:
- Shopify and related platform services
- Payment processors
- Shipping and fulfillment providers
- Analytics providers
- Advertising and marketing partners
- Customer support platforms
Any information obtained from third parties is handled in accordance with this Privacy Policy.
How We Use Your Information
We use your personal information to:
Process Orders and Provide Services
- Process payments
- Fulfill and deliver orders
- Manage returns and exchanges
- Provide account-related services
- Send order confirmations and updates
Improve Customer Experience
- Personalize your shopping experience
- Improve website functionality
- Analyze user behavior and preferences
- Enhance products and services
Marketing and Advertising
We may use your information to:
- Send promotional emails and offers
- Provide personalized advertisements
- Inform you about new products, sales, and updates
- Measure advertising effectiveness
You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails.
Security and Fraud Prevention
We use personal information to:
- Detect and prevent fraud
- Verify transactions
- Protect customer accounts
- Maintain website security
- Enforce our terms and policies
Customer Support
Your information may be used to respond to inquiries, resolve issues, and provide customer assistance.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Remember your preferences
- Improve website performance
- Analyze visitor activity
- Provide personalized content and advertising
Most web browsers accept cookies automatically. You may disable cookies through your browser settings; however, doing so may affect certain website features and functionality.
We also honor Global Privacy Control (GPC) signals where legally required.
How We Share Your Information
We may share personal information with trusted third parties when necessary to operate our business and provide services, including:
- Payment processing providers
- Shipping and fulfillment partners
- Website hosting and IT service providers
- Analytics providers
- Marketing and advertising partners
- Customer support providers
- Professional advisors and legal authorities when required by law
We may also disclose information:
- To comply with legal obligations
- To protect our rights and property
- During a business transaction such as a merger, acquisition, or sale of assets
We do not sell your personal information for monetary compensation.
User-Generated Content
If you submit reviews, testimonials, comments, or other content publicly through our website, that information may become publicly accessible.
Please avoid sharing sensitive personal information in publicly visible areas.
Third-Party Websites
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices, security, or content of those third-party websites.
We encourage you to review their privacy policies before providing any personal information.
Children's Privacy
Our services are not intended for children under the age of 13.
We do not knowingly collect personal information from children. If we become aware that a child has provided personal information, we will take reasonable steps to delete it.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
Data Retention
We retain personal information only for as long as necessary to:
- Provide our services
- Maintain customer accounts
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
When information is no longer required, we securely delete or anonymize it.
Your Privacy Rights
Depending on your location and applicable laws, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Request data portability
- Restrict or object to certain processing activities
- Withdraw consent where applicable
- Opt out of targeted advertising
To exercise any of these rights, please contact us using the information below.
We may request verification of your identity before processing your request.
International Data Transfers
Your information may be stored, processed, or transferred outside your country of residence.
When transferring personal information internationally, we take appropriate measures to ensure that your data receives adequate protection in accordance with applicable privacy laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs.
Any updates will be posted on this page along with a revised "Last Updated" date.
We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Bask and Lather Co
Email: baskandlatherco@gmail.com
Mailing Address:
200 Corporate Blvd South, Suite 130
Yonkers, NY 10701
United States
By using our website and services, you acknowledge that you have read and understood this Privacy Policy.